Anheuser-Busch InBev (BUD) can have a big presence on the Super Bowl this yr regardless that the beer big gave up its exclusivity deal that saved different alcohol manufacturers on the sidelines.

A-B Chief Marketing Officer Benoit Garbe mentioned the corporate landed three minutes of air time throughout probably the most watched TV occasion of the yr and will spend 3.5X greater than rivals. Fox (FOX) is reportedly promoting the 30-second advert spots for $7M this yr.

The A-B promoting spots will characteristic the normal Michelob Ultra and Bud Light manufacturers, as an alternative of Bud Light Seltzer or a craft model. Of observe, Busch Light will make its first look in Super Bowl adverts since 2017 after experiencing double-digit development for the previous 5 years.

Front Office Sports reviews that Heineken N.V. (OTCQX:HEINY) will run an advert in the course of the recreation for a nonalcoholic beer. Meanwhile, Diego (DEO) shall be featured in the primary Super Bowl spirits advert. The firm is ponying up for an advert that options Crown Royal whisky. Also in the combination, French firm Rémy Cointreau (OTCPK:REMYF) has locked up a 60-second advert for its Rémy Martin cognac.

Read the most recent breakdowns on Anheuser-Busch InBev (BUD) from Seeking Alpha authors.