Streaming media stored its grip as the top use of a tv in December, though it stopped rising share for the primary time in practically a yr, as the vacation month got here with its regular share of additional videogaming.
The share of TV time dedicated to streaming media ticked all the way down to 38.1% from November’s 38.2%, in response to “The Gauge” from Nielsen, the scores agency’s month-to-month general take a look at TV supply platforms.
But time spent streaming truly ticked up 0.2% from November – a testomony to simply what number of TVs are turned over to gaming throughout faculty holidays and with vacation recreation gifting.
The “Other” class (closely videogaming, but in addition together with such makes use of as viewing video discs) noticed its share bounce from 4.3% to six.3% in December, and that got here primarily on the expense of the opposite major makes use of of TV: Cable’s share declined for the fourth straight month, to 30.9% from 31.8%, and Broadcast’s share dipped for the second straight month, to 24.7% from 25.7%.
Unlike Streaming, though, Cable and Broadcast additionally noticed much less quantity utilization from November, dropping by 2.4% and three.7% month-over-month, with a post-election drop-off significantly hitting Cable. Sports viewing slipped, whereas elevated viewing of vacation motion pictures mitigated some declines there.
As for the share of TV time taken by particular streamers, Peacock (CMCSA) turned the newest to cross the 1% share threshold, and obtained its personal desk entry relatively than being lumped in with “different streamers.”
The leaders there continued to drip a little bit of share, as the area continued to fragment with new choices. YouTube/YouTube TV (NASDAQ:GOOG) (GOOGL) continued to carry top share, though it dipped again to eight.7% from November’s 8.8%; Netflix (NASDAQ:NFLX) fell again to 7.5% share from 7.6%; and Hulu (DIS) (CMCSA) slipped to three.4% from the prior month’s 3.9%.
There have been positive aspects available. Amazon Prime Video (NASDAQ:AMZN) boosted its share to 2.7% from 2.6%; Disney+ (DIS) fell again to 1.9% from 2.0%; HBO Max (NASDAQ:WBD) jumped to 1.4% from 1.2%, and led utilization positive aspects amongst streamers (up 18.1% with some assist from a second season of The White Lotus). Peacock (CMCSA) confirmed up at 1%, and Pluto TV (PARA) (PARAA) dipped to 0.8% from 0.9%.
“Other streaming” (together with smaller providers like Crackle (CSSE) as effectively as linear streamers like Spectrum (CHTR), DirecTV and Sling TV (DISH)) shed mixed share, touchdown at 10.7% from November’s 11.3%.
Turning to weekly streaming content material scores, Amazon Prime Video (AMZN) made its newest splash with unique content material, though even it was overshadowed by Netflix’s newest large film.
Netflix (NFLX) movie Glass Onion was the top-viewed content material within the newest weekly streaming scores (for Dec. 19-25), hitting 2.225B minutes regardless of solely working for 3 days of that measurement week.
Prime Video (AMZN) struck once more with a 3rd season of its Tom Clancy’s Jack Ryan franchise, which was second with 1.834B minutes. Three different reveals streamed a billion minutes for the week, all Netflix (NFLX) originals: earlier No. 1 Wednesday, with 1.797B minutes; The Recruit, with 1.695B minutes; and Emily in Paris, with 1.389B minutes.
Rounding out the general top 10: No. 6, CoComelon (NFLX), 991M minutes; No. 7, Home Alone (DIS), 926M minutes; No. 8, How the Grinch Stole Christmas (WBD), 864M minutes; No. 9, Elf (WBD), 836M minutes; and No. 10, NCIS (NFLX), 804M minutes.
(Nielsen streaming scores now incorporate viewing from seven main streamers: Amazon Prime Video (AMZN), Apple TV+ (AAPL), Disney+ (DIS), HBO Max (WBD), Hulu (DIS) (CMCSA), Netflix (NFLX) and Peacock (CMCSA).)
Pay TV distributors: Comcast (CMCSA), Charter (CHTR), Dish Network (DISH), Verizon FiOS (VZ), Optimum/Suddenlink (ATUS), Atlantic Broadband (OTCPK:CGEAF), Sparklight (CABO).
Relevant native broadcast tickers: Nexstar Media Group (NXST), Sinclair Broadcast Group (SBGI), Gray Television (GTN), Tegna (TGNA), E.W. Scripps (SSP). National broadcasters: ABC (DIS), NBC (CMCSA), CBS (PARA) (PARAA), Fox (FOX) (FOXA). And some ad-tech names tied to linked TV: The Trade Desk (TTD), Magnite (MGNI), PubMatic (PUBM), Criteo (CRTO), Roku (ROKU).