Pinterest (NYSE:PINS) shares gave up 2% in pre-market buying and selling Friday as MKM Partners analyst Rohit Kulkarni reduce his ranking on the social-information sharing firm largely because of cautious feedback about internet advertising.

Kulkarni lowered his opinion of Pinterest (PINS) to impartial from purchase after a survey of promoting companies prompt “marginally destructive” prospects for the corporate, as oppowng to the likes of Meta’s (META) Facebook and Instagram, YouTube (GOOG) and Snap (SNAP). Kulkarni mentioned the survey outcomes suggest “a possible market share loss amidst a considerably weak as [spending] market” within the first half of this yr.

Kulkarni additionally mentioned he was “cautious” about Pinterest’s (PINS) month-to-month common customers [MAUs] within the fourth quarter of 2022, and what he known as the “implied” acceleration in fourth-quarter income that Pinterest (PINS) beforehand gave.

While Kulkarni reduce his ranking on Pinterest’s (PINS) inventory, he left his value goal unchanged at $27 a share.

Wall Street analysts have a consensus purchase ranking on Pinterest’s (PINS) inventory, as do Seeking Alpha authors. However, Seeking Alpha’s Quant System, which traditionally outperforms the inventory market, agrees with Kulkarni and provides Pinterest (PINS) shares a ranking of maintain.