Nearly half of U.S. consumers shop for life insurance online, undermining agents

Businessman holding and giving insurance and assurance icon including family health real estate car and financial for risk management concept.

Dilok Klaisataporn

The broad insurance industry is increasingly implementing digitalization to meet consumer expectations, as more than 40% of U.S. consumers last year went online or used an app when scouting for life insurance products, according to a recent TransUnion (

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