Smartphone gross sales world wide fell in the course of the fourth quarter of 2022, however that did not cease Apple (NASDAQ:AAPL) from claiming its largest-ever quarterly share of the smartphone market.

According to knowledge from analysis agency Canalys, worldwide smartphone gross sales in the ultimate three months of final yr fell by 17% from the fourth quarter of 2021, to about 300M gadgets. However, Apple (AAPL), and its line of iconic iPhones, claimed 25% of the smartphone market in the course of the quarter, up up from 23% in the identical interval a yr in the past.

Apple (AAPL) was adopted by Samsung (OTCPK:SSNLF) and its 20% market share. Chinese smartphone maker Xaiomi took third place with an 11% market share, whereas Oppo got here in fourth, with a market share of 10% and Vivo with its 8% market share.

With its fourth-quarter outcomes, Canalys stated smartphone gross sales for all of 2022 fell by 11% from 2021, to 1.2B gadgets.

Canalys analyst Runar Bjorhovde stated that the market in the course of the quarter was highlighted by robust promotional incentives in the course of the vacation season, and weak point in demand for high-end smartphones. Bjorhovde stated that that smartphone market in the fourth quarter of 2022 “stands in stark distinction” to the fourth quarter of 2021 “which noticed surging demand and easing provide points.”

Going ahead, one other Canalys analyst, Le Xuan Chew, stated that for 2023, smartphone distributors “are chopping prices to adapt to the brand new market actuality, and constructing partnerships “will likely be necessary for safeguarding market shares as tough market circumstances for each channel companions and distributors can simply result in strenuous negotiations.”

On Tuesday, Apple (AAPL) was targeted on issues different that the iPhone, as the corporate unveiled a number of new merchandise, together with an upgraded model of the MacBook Pro laptop computer.